It is important that funding allocation is underpinned by equity, inclusivity, diversity and participation of various groups of people (women, youth, vulnerable people and in particular people living with disabilities)

Content creation lies at the heart of the creative industries. It aims to promote excellence and innovation in new works. New innovative designs and works have intrinsic and economic value which brings in the element of dynamism and vibrancy to the arts. Research and development are the essential elements in the creation of new works.

Arts content creation and distribution are important for audience development, audience engagement and for the consumption of the arts.

Strategic initiatives focus on working with partners to leverage available funding, build sustained capacity and achieve real impact for the arts community. These initiatives raise the profile of the sector. They have the potential to develop and promote the arts significantly locally, in the continent and globally.

Through support for the provision of training and education, this programme will offer grants and scholarships to help grow the talent of art practitioners, arts managers and other industry related professionals