On the 3rd of May 2021, one of NAC’s PESP funded initiatives, I LOVE YOURSELF PROJECT by Charisma Music Foundation took place at the Joburg Theatre. This project was an important project filled with engaged creatives and art everywhere – sculptures, paintings, beading, apparel and books.

The I LOVE YOURSELF PROJECT is a profound initiative that uses all forms of art to facilitate the development of young creatives. Through all art disciplines, participants and young creative sector practitioners are challenged to give expression to, and find solutions to societal challenges that are impacting them and their communities on a daily basis.

What was really impressive about the I LOVE YOURSELF PROJECT is the significant youth representation – all participants and beneficiaries of the programme were under the age of 35. Also laudable was the significant representation of youth with disabilities and special needs.

The programme presented a viable solution for youth unemployment as all participants were allocated a stipend for their efforts. The platform was also used for the practitioners to showcase their offerings and thus creating access platforms for audiences and potential clients.

I LOVE YOURSELF was carefully crafted by Charisma Music Foundation lead by arts administrator and activist Beverley Andrews. Charisma Music Foundation is a Non-Profit Organisation established and registered to champion, promote and profile the rich diversity of Arts, Culture & Heritage of South Africa. The Organisation has a specific focus on youth development; the empowerment of artists and community development.

Check out some of the exciting content and innovation that was developed by the I LOVE YOURSELF collective on the Charisma Music Foundation Facebook page.