For the past seven years The Concerts SA Mobility Fund, a project funded by the NAC, has supported music touring across the Southern African region.
In 2020, the cross-continental initiative in partnership with the Norwegian Embassy, SAMRO and IKS Cultural Consulting reconfigured its model to meet the escalating need for online content and broadcasting by making the call out specifically for virtual programming.
The first run of the Digital Installation Mobility Fund launched at the end of 2020 with a hybrid call out that comprised of performances by live music practitioners with small audiences and online streaming. This change in direction not only got the sector going by way of job creation, but it also provided a relevant platform for the sector to understand the value proposition for online broadcasting for the live performance sector. The second call-out was supported by the NAC through PESP.
From the 15th of May to the 15th of June 2021, The Concerts SA Digital Mobility Project staged 62 live music concerts and created employment for over 200 creative sector practitioners nationwide.
Through this partnership, The Concerts SA Digital Mobility Project, which has historically been funded by the Norwegian Embassy, has been extended an opportunity to secure a partnership with a state agency, which is a welcome formation. This will go a long way in developing a beneficial relationship with stakeholders in the sector, both on a localised and global level.