Joffe is currently the Head of Department: Cultural Policy and Management. The programme delivers research and coursework degree programmes in cultural policy and leadership, cultural entrepreneurship, creativity, culture and the economy, strategic planning in the arts, fundraising, marketing and audience development, among others. The programme also partners with arts based organisations to do research relevant to the sector, such as Samro & Concerts SA, the Goethe Institute, the National Arts Council (NAC) and Business and Arts SA (BASA).
She is an economic sociologist with degrees in Economics (BA), Industrial Sociology (BA Honours) both obtained from the University of Witwatersrand, and in development studies (MPhil) from the Institute of Development Studies, University of Sussex, England. She has recently completed her PG Diploma in Higher Education (Wits). Between 1998 and 2015, she was the Director of Creativityavriljoffe (CAJ), which concentrated on policy, research, education & training on cultural policy, human resource strategies, creative industries, entrepreneurship and management. The core focus of the programme involved developing creative solutions to value chain blockages, urban development, and local and regional economic development with a particular focus on the cultural economy including the cultural and creative industries.
In 2015 she was appointed by the Minister of Arts and Culture to a nine-person panel to review the White Paper on Arts, Culture and Heritage, which involved conducting public consultations around the country to draft a new cultural policy for the country. This Revised White Paper was approved by cabinet and is ready for adoption by parliament. Since 2011 Avril has been an active member of the UNESCO’s Panel of Experts for Cultural Policy and Governance (2011-2022) undertaking missions to support governments in developing cultural policies, cultural industry strategies, reporting on their implementation of the UNESCO Convention, writing training manuals and contributing to the Global Monitoring Report 2018 on the ‘Integration of Culture in Sustainable Development’. She is also a member of the International Advisory Council of the UK Policy and Evidence Centre for the Creative Industries, a consortium of 5 UK universities, led by Nesta.