The Seda Platinum Incubator (SPI) is an initiative of the Platinum Trust of South Africa. It is funded through the Department of Trade and Industry’s Seda Technology Programme. It was formed in 2003 in response to legislative changes regarding mining beneficiation in South Africa. SPI is a SA’s first platinum beneficiation incubator for the design manufacturing of Platinum Group Metal Jewellery. The organization is based in North West province at Rustenburg.
The organization was funded by the National Arts Council in 2011. The NAC supported them towards purchasing of material and marketing costs. The organization manufactures handmade jewellery pieces that are ethnic in nature and African inspired. The product ranges affords them an opportunity to become nationally competitive by showcasing their artistic abilities at various trade fairs at a local and international level.
The project has impacted very positively towards the SPI SMME to penetrate and build a name for themselves in the market of jewellery design and manufacturing industry. The organization is at an advanced stage and is growing technically. The business has managed to make orders and sales with the products that have been produced. In every order or sale they secure they put in their profit margins. They have slight increase in their turn over due to the fact that they can access the metals to produce and through sales.
Craft: Atteridgeville Jewellery Project
The project is the first of its kind initiative based in the township of Atteridgeville. It was established in 1999 to train the Previously Disadvantage Individuals (pdi’s) in jewellery manufacturing and design. Through the MQA (Mining Qualification Authority), the project has trained over 100 learners and its graduates have had an 80% success rate in employment and some have become successful entrepreneurs.
The project is currently selling their jewellery products to retail outlets, corporate and the general public to create jobs and sustain the organization. It has also established another branch in Kwazulu Natal, Mangweni area to train rural people in jewellery manufacturing and design.