Joffe is currently the head of department: Cultural Policy and Management at the University of Witwatersrand. The programme delivers research and coursework degree programmes in cultural policy and leadership, cultural entrepreneurship, creativity, culture and the economy, strategic planning in the arts, fundraising, marketing and audience development, among others. The programme also partners with arts-based organisations to do research relevant to the sector, such as SAMRO & Concerts SA, the Goethe-Institut, the NAC and Business and Arts South Africa (BASA).
Joffe holds a BA in Economics and a BA Honours in Industrial Sociology, both obtained from the University of Witwatersrand, as well as an MPhil in Development Studies from the Institute of Development Studies, University of Sussex, England.
Between 1998 and 2015, she was the director of Creativityavriljoffe (CAJ), which concentrated on policy, research, education and training on cultural policy, human resource strategies, creative industries, entrepreneurship and management. The core focus of the programme involved developing creative solutions to value chain blockages, urban development, and local and regional economic development with a particular focus on the cultural economy, including the cultural and creative industries.
In 2015, Joffe was appointed by the Minister of Arts and Culture to a nine-person panel to review the White Paper on Arts, Culture and Heritage, which involved conducting public consultations around the country to draft a new cultural policy for the country.